“有朋自遠(yuǎn)方來,不亦樂乎。”11月27日,上海寶馬展徐工展臺前,活躍著來自異國他鄉(xiāng)的五位“洋面孔”,在徐工強(qiáng)大的明星產(chǎn)品陣容映襯下,第四季徐工實習(xí)生“一周菁英者”之旅成為又一道靚麗的風(fēng)景線。
“徐工實習(xí)生”是徐工集團(tuán)依托Facebook等世界主流社交媒體策劃的每年一次的體驗式創(chuàng)意活動,如今已成為徐工的標(biāo)志性國際化品牌之一,第四季“徐工實習(xí)生”活動從開始招募就廣受追捧,超過四萬八千人參與報名,遠(yuǎn)超第一季(5238人)、第二季(10640人)和第三季(近20000人)的參與規(guī)模,這就是體驗式活動的強(qiáng)大魅力。
通過網(wǎng)絡(luò)海選、社交媒體票選“過五關(guān)斬六將”,來自美國、巴基斯坦、烏茲別克斯坦、印度和委內(nèi)瑞拉的5位年輕行業(yè)大咖Jeff、Marvi、Otabek、Anil和Eduardo脫穎而出,橫跨萬里,遠(yuǎn)渡重洋,懷著激動興奮的心情,開啟了與寶馬展的“親密接觸”。
實習(xí)生與董事長見面會,近距離地感受徐工的企業(yè)家精神和魅力風(fēng)采
實習(xí)生與所在國家經(jīng)銷商見面會,了解徐工當(dāng)?shù)鼗袌鲩_拓情況
“印度實習(xí)生Anil(安尼):吊車司機(jī)XCMG not only produces perfect machines, but also trains professional engineers and designers as well .徐工不僅生產(chǎn)完美的產(chǎn)品,更擁有很多偉大的工程師和設(shè)計師!”
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委內(nèi)瑞拉實習(xí)生Eduardo(有才):Bauma China 2018 was impressive.It’s a once-in-a-lifetime opportunity to see the most important companies in heavy machinery and construction industry gather around to show visitors their products and capabilities to their fullest without holding back in any aspect. XCMG demonstrates through this expo why it is the #1 in China and #6 in the world.
本次寶馬展活動對我來說是一個千載難逢的機(jī)會,讓我可以一次看到全世界所有最大、最有影響力的機(jī)械制造行業(yè)公司,這是一場工程機(jī)械的盛宴!徐工集團(tuán)在寶馬展上充分彰顯了中國第一、世界第六的強(qiáng)大實吊車視頻力。
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實習(xí)生與現(xiàn)場觀眾熱情互動,推介徐工隨車吊智造產(chǎn)品
“美國實習(xí)生Jeff(杰夫):Last but not least, after visiting lots of XCMG products I learned how much of an impact that XCMG imposes around the world. That’s what I’ve never realized before.最為重要的是,在參觀體驗眾多徐工產(chǎn)品之后,我充分了解到徐工集團(tuán)對于全球的影響力,這是我在到達(dá)徐工之前從未意識到的。”
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巴基斯坦實習(xí)生Marvi(美菲):XCMG is an excellent manufacturing company with state-of-the-art facilities that left me completely in awe. Employees put a lot of research effort behind every concept and design to make sure the company is at the top of the market.
徐工集團(tuán)是一家優(yōu)秀的制造企業(yè),其產(chǎn)品技術(shù)先進(jìn)性與設(shè)計的藝術(shù)性讓我非常著迷。在每個設(shè)計背后,都凝聚著徐工人的智慧,這是徐工集團(tuán)能夠占據(jù)市場領(lǐng)先地位的有力保證。
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實習(xí)生登上參展產(chǎn)品體驗,挖掘“技術(shù)領(lǐng)先、用不毀”產(chǎn)品實力的根源
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烏茲別克斯坦實習(xí)生Otabek(貝克):The XCMG employees were really kind to us and they allowed us to operate a few types of machines that I never did before and even didn't expect it. XCMG machines are so big that it seems very difficult to operate them but upon operating I found them quite easy to use. Since the machine system were intelligent and easy to understand for even an outsider. I never thought that I could operate such a big machine.
出乎意料的是我居然有機(jī)會親自體驗操作徐工的設(shè)備。這些鋼鐵巨人看起來龐大無比難以操控,但是在嘗試之后發(fā)現(xiàn)居然非常容易,操作系統(tǒng)智能化,簡單易懂,連我這個門外漢都能一學(xué)就會。
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在上海寶馬展現(xiàn)場生動、深度的體驗過程中,徐工為來自異域他鄉(xiāng)的實習(xí)生們,精心準(zhǔn)備了一道道視覺盛宴和體驗大餐,實習(xí)生們飽覽徐工“盛景”、領(lǐng)略行業(yè)“大觀”,深入了解徐工品牌內(nèi)涵、體驗行業(yè)智造魅力;更以“菁英-CEO對話”的形式,近距離地感受徐工企業(yè)家精神,向更深的層次探究徐工創(chuàng)新引領(lǐng)品牌內(nèi)涵,挖掘“技術(shù)領(lǐng)先、用不毀”產(chǎn)品實力的根源。
成果發(fā)布會上,徐工實習(xí)生充滿感情、又不乏感悟的分享所得
“歡迎更多來自五湖四海的青年朋友走進(jìn)徐工,了解徐工,加入徐工。我們希望與更多世界青年攜手,共同探索工程科技,服務(wù)全球工程建設(shè)和行業(yè)的可持續(xù)發(fā)展。”徐工集團(tuán)董事長王民表示。
胸懷“讓世界更美好”的使命追求和“珠峰登頂”的堅定理想信念,徐工實習(xí)生,明年與你不見不散!